ABOUT THE BRAND
BRAND STORY
Created over 8 years ago, Beautrue has a loyal following around the world with its pure, awakening and loving hair & skin products that create a naturally radiant look.
The origin of Beautrue is Beauty for Future. What does beauty for future look like now? It's natural, organic, green, safe, clean and vegan.
We hope that what our brand can do is the beauty for future, not just the present. Leading the future of beauty, in order to have a lasting impact on the beauty industry.